Digital Round Table “How to create a true omnichannel strategy”

In today’s digital age it is customer experience that provides companies a competitive advantage. Customers’ expectations on how to do business with organizations have changed. All interactions within a customer’s journey are expected to be engaging, highly personalized, intuitive and in whatever manner and time it suits them. To meet these challenges, we are now entering a new frontier of marketing and customer service . How do you provide the optimal customer experience?

Organizations are facing great challenges in matching the high demands of the digital age. They lack the tools to bring content to the market rapidly when disruptions occur, and the image of the company is at stake. Organizations must be available on all channels and platforms, and leverage customer data to deliver highly personalized experiences, but this level of engagement often comes with a very high total cost of ownership. What are the greatest customer service and communication challenges your organization faces in the digital age?

To meet these challenges, organizations are looking to move beyond Content Management Systems (CMS) into deploying more powerful Digital Experience Platforms (DXP), that reach beyond simply managing content into every facet of the customer journey. How can your organization deliver tremendous dividends by not just acquiring new customers, but retaining them and turning them into advocates as well? Is your organisation making technology decisions that build true omnichannel capabilities, and help you stay ahead of the curve?

Because a lot of organizations are dealing with these challenges, we are organizing the Round Table: “How to create a true omnichannel strategy”. This session will be held in English on Tuesday, September 28th from 10.30hrs till 12.00hrs. During this session we invite you to discuss the topics among your peers. Enabling you to gain new insights and discover opportunities by sharing knowledge and experiences.

Topics:

• What is needed to meet the new customer service and communication challenges your organization faces?
• How can you reduce your total cost of ownership, while maintaining revenue growth and customer loyalty?
• CMS vs DXP; does your technology strategy help you stay ahead of the curve?

This event is made possible thanks to knowledge partner OpenText. From their specific expertise and experience with the discussion topics, they are happy to share their knowledge and experiences with you during the substantive discussion.